But we do more than just bake killer bread. During Q&A sessions he’d turn to his assistant and say, “I think that question deserves a loaf of bread,” and they’d toss a loaf to the inquirer. Still, he kept drinking. By his own admission, Dahl will tell you that he suffered from low self-esteem, and up until 2001, made a series of poor life choices. For someone who once smashed a cardboard cutout of himself, it’s odd that today Dave spends most of his days surrounded by masks. (He was later granted conditional release after being found guilty except for insanity; during a forensic psychological examination, he was diagnosed with bipolar I.) When I first meet Dave, he asks if it’s all right for him to have a cigarette. We use cookies and other tracking technologies to improve your browsing experience on our site, show personalized content and targeted ads, analyze site traffic, and understand where our audiences come from. Dave never thought he’d get wealthy from bread (how many other bread-based millionaires have you heard of?). He stole, got caught, went to prison, got out, hit repeat: “The arrests were happening like clockwork almost.” And because most of his sentences were plea deals covering multiple charges, Dave is fuzzy on the details of how many crimes he actually committed. Since starting Dave' Killer Bread in 2005, the company has grown from 30 employees to nearly 300. Its founder, Dave Dahl, has had his share of ups and downs, having spent 15 years in prison for various offenses. They were planning to follow Dave’s Escalade at a distance. Few people have ever known what it’s like to walk into a grocery store and see their face gracing the aisles. And now that the company has been sold and Dave is out of the office, if not entirely out of sight, it has slowly redacted his story from the packaging, one rewrite at a time. Dave doesn’t remember exactly when or where he tried meth for the first time. The company took the name of its best-selling bread variety in 2005. But during his last sentence, he had a pivotal moment of clarity where he realized he wanted to do more with his life. Glenn and Dave launched four varieties of Dave’s Killer Bread at the Portland Farmer’s Market in August 2005. “I let everybody down. The name alone is so different from anything found in the bread aisle of a UK supermarket. It took weeks for him to work up the courage to ask for help. This drawing was always a bit of fiction, depicting the baking rockstar Dave the way he wanted to be. Dave let him drive his Escalade, “which was, you know, insane,” he says. The Bread on the Dave’s Killer Bread menu with the highest amount of carbs are Good Seed Bread (25 g), 100% Whole Wheat Bread (22 g) and 21 Whole Grains Bread (22 g). December 17, 2020 5 min read The opinions expressed by the entrepreneur’s contributors are their own. The day of Dave’s breakdown, after punching his cardboard self in the face, he sped away from the Bob’s Red Mill store in Milwaukie, Oregon, ignoring stop signs as he drove. Dave always felt like the proverbial bad seed before he turned his life around — in the loaf, of all things, he saw his own transformation. Despite Dave’s divergence from the brand, the cult of Dave’s Killer Bread has continued to expand. Lives can be bleak and small and sad, and then they can expand. It poses the question whether Dahl was "under the influence" at the bakery outlet store: “We don’t know.” The last time he went in, in 1998, the charges included assault, and possession and delivery/manufacture of a controlled substance. Dave was born in 1963 and grew up in the Seventh-day Adventist Church, a Protestant denomination that encourages followers to be vegetarian and avoid alcohol, tobacco, and, in some cases, caffeine. There are other nearby neighborhoods that Dave's Killer Bread in 97015 serves beside Clackamas, and they include places like Sunnyside, Rock Creek, and Clackamas. Dave’s Killer Bread® is powerfully different with killer taste and killer texture. Jim Dahl renamed the company to 'NatureBake'. I can just make out the Eagles’ “Life in the Fast Lane” and later “You Wreck Me” by Tom Petty and the Heartbreakers. In prison, plenty of people around him were trying to die. Dave's Killer Bread brings in a partner to take its loaves - and story - to a national market Updated Jan 10, 2019; Posted Dec 27, 2012 Dave's Killer Bread sells 50 percent of ownership Glenn is still mistaken for his brother at business conferences. When selling drugs wasn’t enough, he would steal. The connection is slightly staticky — the sound equivalent of a shaky handheld camera. Bread isn’t exactly the No. He told the cartoonist to make the muscles in his arms a little bigger, his face less rough. They knew they had something killer and unique, but little did they know how much these products would shake up the bread aisle. Dave’s Killer Bread has become a cult favorite across the nation, drawing in both health-conscious consumers and those who root for second chances in life. From one angle, Dave’s childhood appears idyllic: a hardworking, all-American family living and toiling together in a bakery just a half mile from their home. It was as hard on his employees as it was on Dave. Loaves rained down upon them. Thank you again to the kind folks over at Dave’s Killer Bread for sending me samples of their whole grain breads. It was an immediate hit. Dave's Killer Bread. On November 14, 2013, just before 11:30 a.m. PT, an employee of Dave’s Killer Bread made a call to the police. Sales are so slow that he has started to give some of the art away. author of The Superfoods Swap. One of his four prison sentences came after he was caught stealing a $12.99 cellphone accessory. Loaf. Even if it does, it will just become one more chapter in his story — available for anyone to take or leave. Bread With the Highest and Lowest Calories on the Dave’s Killer Bread Menu. DKB FOUNDATION MEDIA DONATION REQUESTS CAREERS NUTRITION FAQS DKB MERCHANDISE CONTACT US, Learn more about Second Chance Employment. Dave’s story amplified the allure of his bread, and the brand made him a local celebrity. Dave has spent the past few chapters struggling to be a better person, to put some good back in the world to make up for what he’s taken out of it. June 23, 2011 - 9:24pm. Dave looked at him and just said, “No.” Then he drove off. Glenn had hired a few ex-cons to work at the bakery while Dave was in prison; their dad had a history of hiring those who struggled to find work, so it felt natural to keep the tradition going. Glenn's son Shobi, and Glenn's younger brother Dave return to the bakery full time - Dave after serving 15 years in prison to lead product innovation. The white, middle-aged ex-con who has never been to Africa is as mystified as anyone as to how he wound up in the African art business. Today, Dave's Killer Bread sells over a dozen types of bread in grocery stores nationwide. Loaf. So says the label on each loaf of Dave's Killer Bread, a playful tagline that alludes to both the organic nature of the ingredients and the darker side of Dave Dahl's past. I was concerned about the “killer” part of the name, once I noticed it. Our commitment to uncompromising taste, texture, and quality is what makes Dave’s Killer Bread different. Success Story: Dave's Killer Bread. “I was as bummed as most anyone when Chris was found dead,” Dave says. He says he remembers saying things like, “go, don’t go, stop, go, don’t go,” which didn’t mean anything but in his head seemed perfectly logical. The company sells 12 varieties of bread in 16 western states. Dave's Killer Bread operates and markets to customers in Portland, Oregon. For Dave, this was more than just taking a few loaves of bread to a local market. The legend of Dave lives on in a multimillion-dollar company he no longer runs, though he has invested some of the $33 million he received in the sale back into the enterprise. By choosing I Accept, you consent to our use of cookies and other tracking technologies. Another confesses, “We tell perfect strangers about it in the bread aisle at our Safeway! But something clicked between him and Michelle — they were together, on and off, for eight years. “I really suck at crime. Dave's Killer Bread is a brand of bread based in Milwaukie, Oregon, now owned by Flowers Foods, which makes organic whole-grain breads. But that’s how much Dave Dahl sold his family company, Dave’s Killer Bread, for in 2015. “I’m so excited to be developing a feature-length documentary with Joe Coppoletta, Catherine Blanksby and Blue Chalk Media about the epic life story of Dave Dahl. When Dave was born, the Dahls lived in a small, shabby house that he called a shanty. Behind the scenes, tension was growing between Glenn, his son Shobi, and Dave. I didn’t know any better,” he says. Seeing his bread in stores is like looking into a fun-house mirror. Dave’s Killer Bread is not only an intriguing product but the back story of its evolution is equally intriguing. If you held the image on the bread’s packaging — an illustration of a muscular man with long, black hair and a mustache shredding on a guitar — up to Dave’s face, you could tell it was him. When she woke up at five the next morning, the first thing she saw was Dave on the news. Dave may not have put a lot of thought into getting into the African art business, but he is obsessed by surrounding himself with it. By 2012, only seven years after its founding, the company’s revenue exceeded $53 million. Jimmy Dean got old enough to be dropped as company spokesman; he no longer looked like the face people thought of when they thought about Jimmy Dean. I let the employees [down],” he says. Now 55, he was behind bars for more than a quarter of his life. “He had a whole different attitude about the way he looked at his past and his future. “The love of my life out there just laying in blackberry bushes for so long,” she wrote. Dave set out to make a bread like no other – the best-tasting, organic and nutritious whole grain loaf – and the result is what he called “killer” bread. Nearly a third are ex-cons, the website says. With art, he says he’s created a train that’s barreling down the tracks, and he’s just trying to hold on. Solution/Project . Dave’s evasion led him into a cul-de-sac, where one deputy positioned their car in the middle of the road as a barricade. “ No. ” then he drove off walk into a fun-house mirror much called. 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